EZ Dental is a dental service located in San Jose, CA. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.
EZ Dental used PostcardMania’s Everywhere Small Business product to target residents near their office, which combined direct mail postcards, with matching digital ads on Google, Facebook and Instagram. The campaign features successful dental office campaign features, such as a picture of a bright smiling family and a clean-looking color scheme.
EZ Dental’s postcard design had several key features including:
- Several money-saving coupons for their services
- Marketing copy that highlight’s their office’s mission and several office features
- Faces of the two dentists there, putting a face to the business
Because EZ Dental sell dental services, they needed to target nearby residents that will come back to their office after an initial visit. So their mailing list only targeted residents in surrounding zip codes.
They spent $7,699.51 with postage included, and so far, they have made roughly $15,000. That’s an immediate 95% ROI!
So far, they have made an immediate $15,000!
EZ Dental received 50 responses from two mailings so far! 30 of those responses became new patients, generating an immediate revenue of $15,000 which will continue to grow as those patients return for years to come! They still has another mailing to go!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices!