18000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
181491
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
1272
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
33193
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
187
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

EZ Dental is a dental service located in San Jose, CA. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.

The Solution

EZ Dental used PostcardMania’s Everywhere Small Business product to target residents near their office, which combined direct mail postcards, with matching digital ads on Google, Facebook and Instagram. The campaign features successful dental office campaign features, such as a picture of a bright smiling family and a clean-looking color scheme.

EZ Dental’s postcard design had several key features including:

  • Several money-saving coupons for their services
  • Marketing copy that highlight’s their office’s mission and several office features
  • Faces of the two dentists there, putting a face to the business

Because EZ Dental sell dental services, they needed to target nearby residents that will come back to their office after an initial visit. So their mailing list only targeted residents in surrounding zip codes.

The Results

Number of Times Google Ad Displayed
181491
Google Ad Clicks
1272
Number of Times Facebook & Instagram Ad Displayed
33193
Facebook & Instagram Ad Clicks
187

So far, they have made an immediate $15,000!

EZ Dental received 50 responses from two mailings so far! 30 of those responses became new patients, generating an immediate revenue of $15,000 which will continue to grow as those patients return for years to come! They still has another mailing to go!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices!

Call or Text a Marketing Consultant 1-800-628-1804
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