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The Situation

Dr. Sam Cowherd came to PostcardMania for help in running a marketing campaign that would saturate his local area and drive in new patients to his practice.

The Solution

We created 2 different postcard designs so that Dr. Cowherd could alternate between them as he mailed continuously to this same list. Here’s why these designs worked:

  • The images show happy smiling people which instantly grab attention.
  • The headlines focus on “beautiful smiles” — who doesn’t want that?!
  • The $100 new patient special offer saves prospects $135 on their visit!

Dr. Cowherd purchased a mailing list of 5,000 people living in a radius around his practice, but he mailed to them over and over with his 2 postcard designs, giving him these results…

The Results

319 prospect calls!

Dr. Cowherd ended up mailing 39,650 postcards to saturate his local area with his marketing message. Plus, he ran Google ads (that matched his postcard designs) at the same time they mailed using DirectMail2.0, all of which generated the following:

  • 295 clicks to his website
  • 1,032,156 online ads shown

And 319 prospect calls. That’s 319 potential new patients who called in, using DirectMail2.0‘s call tracking feature. With 20,000 postcards still to mail, the final numbers for this campaign have yet to be known.

Interested in doing a similar campaign for your business? Call us and we will connect you with a marketing consultant who has experience creating successful campaigns for other dentists!

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