Taller Dental in Riverdale, NY needed to increase the amount of patients at their dental practice, so they reached out to PostcardMania for marketing assistance.
PostcardMania created a 6.25 x 8.5 inch postcard for Taller Dental, which included these features:
- An appealing headline that brings attention to their convenient location
- An offer for a dental cleaning at $75
- A description of their dental services and office hours
Taller Dental mailed 5,000 postcards to residents living within 1 mile of their dental office. They used Every Door Direct Mail, which was an affordable mailing list that met their needs. The postcards were mailed out over the course of 2 mailings in different seasons of the year.
They gained 20 new patients with postcards!
As a result, Taller Dental received 48 responses and gained 20 new patients. Each new patient brings in about $400 in revenue, so their total revenue for this campaign is $8,000, and their return on investment is 278%.