The Situation

Taller Dental in Riverdale, NY needed to increase the amount of patients at their dental practice, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania created a 6.25 x 8.5 inch postcard for Taller Dental, which included these features:

  • An appealing headline that brings attention to their convenient location
  • An offer for a dental cleaning at $75
  • A description of their dental services and office hours

Taller Dental mailed 5,000 postcards to residents living within 1 mile of their dental office. They used Every Door Direct Mail, which was an affordable mailing list that met their needs. The postcards were mailed out over the course of 2 mailings in different seasons of the year.

The Results

They gained 20 new patients with postcards!

As a result, Taller Dental received 48 responses and gained 20 new patients. Each new patient brings in about $400 in revenue, so their total revenue for this campaign is $8,000, and their return on investment is 278%.

CSID: 51862