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The Situation

Prairie Hawk Dental in Castle Rock, CO has a lot to offer new and current patients! Dr. Aaron Goodman wanted to spread the word not only of the great customer service they offer, but the convenience theyve made available to their patients and the numerous services they provide as well. He consulted with our marketing experts to learn more about how well postcard marketing works for dentists and orthodontists.

The Solution

When he heard the results we have achieved for our other dentist and orthodontist clients, he decided to give DirectMail2.0a try! This fully integrated dental web marketing service includes four features in one package that maximize your marketing impact. Instead of just sending out a direct mailing, DirectMail2.0 consists of these four tactics in one:

A direct mail campaign to generate the most amount of leads

Mail tracking so that you can correctly anticipate when your mailer will hit mailboxes

Call tracking to record and save all calls and conversations that come in as a direct results of your direct mail campaign

And the real kicker geo-targeted Google ads that are shown simultaneously to the same audience receiving your direct mail campaign (theyll see targeted ads from you all over the web for full market saturation!)

In the case of Prairie Hawk Dental, Dr. Goodman purchased a mailing list of 18,000 records, which he mailed to 3 times over the course of July to December. With DirectMail2.0 analytics, we were able to tell who was calling in based on receiving a postcard, and how many people were following the online ads back to the website. It makes measuring success soooo much easier!

The Results

DirectMail2.0 makes measuring success soooo much easier!

Their campaign was a winner! Prairie Hawk Dental received 360 online followers! PLUS! Dr. Goodman converted 112 of his calls into new patients, which generated $48,741 in revenue from their dental and orthodontic treatment!

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