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The Situation

Park City Dentistry was looking for a way to attract more new patients to their family practice in Park City, UT, so they called PostcardMania for help.

The Solution

Our marketing consultants set up Park City Dentistry with a results-driven postcard and DirectMail2.0 New Patient Edition. The New Patient Edition is great for dentists, because it displays their online ads to prospective patients in their service area.This increases the repetition of your marketing message with your target market for much less than the cost of traditional follow up.

Heres what makes their postcard so effective:

  • The family picture on the front helps their target market identify this is a family dental practice
  • Several big discounts give prospects a reason to hold on to the card or pick up the phone
  • A clean, uncluttered design with a strongly dental color scheme (white and blue) gives a feeling of cleanliness and freshness

Park City Dentistry purchased a mailing list of 8,853 residents with a median income of $50k or more. This kind of mailing list (called res/occ or resident/occupant) is an affordable way to blanket an entire area. The post office offers a discount on res/occ lists since every house in the area gets the mail piece. Its easier for the postal worker to deliver and therefore costs YOU less. To increase their results, Park City Dentistry sent out their postcard to the same mailing list TWICE!

The Results

73 calls to their office!

Through the tracking capabilities of DirectMail2.0 New Patient Edition, Park City Dentistry could see that the postcards generated 73 phone calls into their practice. Their online advertisement was seen over ONE MILLION times and they got 441 clicks back to their website!

Those calls and clicks arewarm leads that are clearly interested in Park City Dentistry! If they close even half of them, thats a HUGE boost in revenue for this family dental practice.

CSID: 3710