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The Situation

Orange City Modern Dentistry is a dental office located in Orange City, Florida. They had a desire to increase their number of patients, so they reached out to PostcardMania to help them bring more in.

Orange City is a part of Deltona-Daytona Beach-Ormond Beach metropolitan area, so there are plenty of individuals in the immediate area in need of consistent dental care that can afford it.

The Solution

They decided on our Everywhere Small Business campaign, which combines the power of direct mail marketing with matching Google, Facebook, and Instagram ads.

For the postcard itself, our design team has a trove of successful family dental office campaigns from which they can draw inspiration. Many of those designs largely feature images of happy people with beautiful smiles and new patient discounts on their services. This design plays to those key elements.

Orange City Modern Dentistry’s postcard design includes several key features, such as:

  • Their services’ benefits printed in multiple areas across the card that the recipient can’t miss.
  • Professionally designed graphics and formatting that gives this card a professional, clean look.
  • A bulleted list of services offered so the recipient knows exactly what this establishment offers.
  • An actual picture of the dentist, giving their business a face.

Since they’re located in a suburban community near several major cities, there are people all over the area. So, 4 mailings to 2 different resident occupant lists was a smart move – over time, the card started to get traction and new patients began trickling in.

If your business is in a metropolitan area, it is always a good idea to hit as many people as possible as many times as possible. People in these areas are bombarded with advertisements of every kind, all day long. So getting a postcard from the same business over multiple occasions will surely make you stand out against the rest!

The Results

They received over 100 responses!

Orange City Modern Dentistry received over 100 responses! About 95% of them converted into new patients!! He wasn’t sure how much income was generated as of yet, however they’re super happy with the response alone!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental services!

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