Direct mail postcards are a proven tool for generating leads for dentists. So when Northern Colorado Family Dentistry needed to boost its patient base, they called PostcardMania!
After overseeing the dental marketing campaigns of more than 100 other practices, their consultant knew what would get Northern Colorado Family Dentistrys phones ringing: an integrated marketing campaign that included postcards and Google banner ads, called DirectMail2.0.
It started with an effective design:
- A clear, bold headline that tells recipients its a DENTAL postcard
- A back thats easy to read, with a sub-headline that leads into text and bullet points
- Two valuable offers
- A map on the back that helps prospective patients locate the office
The practice sent their postcards to each recipient three times, which increases not only their visibility, but their credibility! Because when prospects see your postcard again and again, they begin to feel familiar with you and understand that you are a stable practice that isnt going anywhere. Prospective patients in the same areas also saw Northern Colorado Family Dentistrys ad online!
128 prospective patient calls!
With a DirectMail2.0 campaign, the practice was able to log onto their online dashboard to see exactly how many calls their postcard campaign generated: 128! Add repeat visits and referrals and that adds up to some serious ROI!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dentists!