Dental Marketing Strategies Case Study
Postcard Design The Situation
New World Dentistry wanted to boost their new patients so they called PostcardMania in order to increase their incoming leads!
The Solution
Dr. Jayne and her marketing consultant decided on a direct mail postcard campaign to target prospects near her practice. They created a postcard design that appeals to families with young children.
Here is why their postcard was successful:
- A customer testimonial that adds value for the prospective patient
- Their recognizable logo that clearly tells recipients that it is a dental postcard
- 3 incredibly valuable offers
- Their contact information clearly in Red and Bold
New World Dentistry purchased a mailing list of prospective patients in the area. They sent their dental postcard to these customers and took our marketing expert’s advise to mail to these receipts multiple times. Repetition is key in any postcard campaign!
Mailing List
Purchased a mailing list of the closest 12,000 residents surrounding the practice with an annual income of at least 75k+.
The Results
100 phone calls and has only completed 80% of their campaign.
After completing only 80 percent of their campaign, New World Dentistry has already generated over 100 calls from prospective patients! New World Dentistry intends on mailing the rest of their postcards to ensure an even bigger result!
Interested in doing a similar campaign for your business?
Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices!