35,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
173
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
512,141
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
2,749
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
83,373
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
845
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Smilecenter is a successful family dental office in Plymouth, Massachusetts. Their office wanted to increase new patients and revenue, so they contacted PostcardMania’s marketing experts for further assistance.

The Solution

Smilecenter displayed matching ads on Google, Facebook, and Instagram along with a postcard campaign that targets a provided list of potential clients.

Design: The card includes:

  • Clean copy and design, making the card easy to read.
  • An image of two patients with big smiles to promote their dental services.
  • Offers for new patients, giving the recipient more incentive to respond to the postcard.
  • A testimonial/review from a patient to increase recipient trust in the dental practice.

The mailing list included households with incomes of $85,000 or more. They also selected single-family residences in areas close to the dental office and neighborhoods located off of the main road to their practice.

The Results

Tracked Calls
173
Number of Times Google Ad Displayed
512,141
Google Ad Clicks
2,749
Number of Times Facebook & Instagram Ad Displayed
83,373
Facebook & Instagram Ad Clicks
845

After mailing 35,000 postcards, Smilecenter received 173 unique calls from their marketing campaign! They also received over 3,500 clicks to their website from matching Google, Facebook, and Instagram ads!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices!

Call or Text a Marketing Consultant 1-800-628-1804
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