Smile Center Plymouth

The Situation

Smile Center Plymouth is family dental office in Plymouth, Massachusetts. They were looking to bring in more leads and revenue, so they contacted PostcardMania for help with their marketing.

The Solution

Smile Center launched an Everywhere Small Business campaign that included a direct mailing and matching ads on Google, Facebook, and Instagram.

The postcard design included:

• Clean copy and design, making the card easy to read.
• An image of two patients with big smiles to promote their dental services.
• Offers for new patients, giving the recipient more incentive to respond to the postcard.
• A testimonial/review from a patient to increase recipient trust in the dental practice.

The mailing list targeted households with incomes of $85,000 or more. They also selected single-family residences in areas close to the dental office and neighborhoods located off of the main road to their practice.

The Results

They received 43 unique calls from their marketing campaign!

After mailing 35,000 postcards, Smile Center received 173 unique calls from their marketing campaign! They also received over 3,500 clicks to their website from matching Google, Facebook, and Instagram ads!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices!