The Situation

Center for Advanced Dentistry is a dentist office located in Loveland, CO. They wanted to increase their number of patients, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A QR code that when scanned goes to their website for more information
  • A professional and friendly photo of the owner to build trust with the prospect
  • A five-star review from a happy patient
  • An offer for a free exam, scan, and consultation
  • A map on the back of the card

They mailed 6,000 postcards to a consumer mailing list that targeted homeowners in the local area ages 40-91.

The Results

They generated $45,000 in revenue!

As a result, they received 15 responses and 3 of them became new patients, which generated $45,000 in revenue. With an upfront investment of $4,306, their ROI amounts to 945%.

This was the 5th direct mail marketing campaign they completed, and since then they have ordered another 12,000 postcards.

 

CSID: 58810