The postcards designed for this campaign were the perfect balance of message centered images and compelling copy. They both placed the offer right on the front of the card, so they could draw in the prospect right from the start. They also used brand building color choices. They chose a purple color scheme, which reinforced their name, PLUM Creek Dental Group. It was a subtle way to encourage prospects to begin to recognize their marketing and remember their practices name.
A dental practice wanted to increase the number of new patients they were seeing on a monthly basis, while simultaneously boosting the number of appointments they booked with their current patients.
After working with their marketing consultant, the client decided to go with two targeted postcard campaigns. For the first campaign, intending to reactivate their current patients with recall postcards, they provided their own patient mailing list.
For the second campaign, the prospecting campaign, they purchased a USPS carrier route of just over 5,000 homes in the area of their practice. Each campaign was set up to mail once to each list every month for 6 months.
Halfway through their campaign (three months in) they had already seen 15 reactivations from former patients and 50 new customers come in off of their postcards. If we assume the conversion rates stayed the same, that would be 30 reactivations and 100 new customers!