The Situation

Heritage Dental Center, a dental practice located in Lincolnwood, IL, was looking to attract new patients and increase their revenue. To achieve this, they contacted PostcardMania for assistance with their direct mail marketing efforts.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • An offer for a FREE electric toothbrush and FREE take-home whitening for new patients
  • An eye-catching call to action
  • A list of services provided
  • An image of the practice to drive memorability

Heritage Dental Center mailed 6,000 postcards to residents in the nearby area.

The Results

They generated $20,000 in revenue!

As a result, they received 20 converted responses, generating $20,000 in revenue. With a lifetime value of $1,000 per customer and an investment of $1,286 in this campaign, their ROI comes to an impressive 1,455%.

Why not launch a similar campaign for your business? Contact us to get started with a marketing consultant who specializes in creating successful direct mail campaigns for dental practices. Grow your patient base!

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