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The Situation

Bright Star Dental is a general dental office located in Las Cruces, New Mexico. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have on prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Bright Star Dental’s postcard included:

  • A headline that immediately communicates the card’s message
  • A five star review from a previous patient
  • Many money-saving offers

The biggest contributor to this campaign’s success was the consistency of their mailings. They mailed out 60,000 postcards over 5 mailings on a monthly basis. This consistency ensures that every recipient kept their practice in the back of their mind when they need dental services.

Their mailing lists were another major success factor. They used a consumer list and provided their own, offering a diverse range of prospects. They primarily targeted homes within a 5 mile radius of their location and high value homes within 10 miles. These mailing lists ensured that every recipient was receptive to their messaging of being close by and able to afford their services.

The Results

10 new patients!
Digital Ad Network Ad Displays Clicks
Google 132,013 1,218
YouTube 1,824 3
Facebook/Instagram 47,415 367

10 new patients!

Bright Star Dental obtained 10 new patients from their most recent mailing! The most common choices were the “Free implant consultation” and the “$89 cleaning/exam/x-ray,” followed by the “emergency exam/x-ray.”

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental practices!

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