Dental Practice Direct Mail Case Study: Hutchins Dental

The Situation

Hutchins Dental Group is a family and cosmetic dental practice run by twin brothers with two locations in the San Joaquin Valley in California. They called PostcardMania for help growing their patient base.

The Solution

Our marketing consultants recommended a postcard campaign with DirectMail2.0 New Patient Edition for the Hutchins brothers that started with a results-generating design:

• The simple, bright design lets the headline really stand out, telling recipients exactly what is being offered (healthy teeth and gums!)
• A sub headline leading into bullet points makes the postcard easy to read
• The call to action jumps out in a bright blue box
• Two valuable offers encourage prospective patients to make an appointment

Hutchins Dental Group purchased a mailing list of 6,000 residents in their service area with an annual income of $40k or higher. Each recipient got the postcard monthly for three months.

At the same time their postcards were hitting mailboxes, Hutchins Dental Groups online ads started appearing to prospective patients in their service area thanks to DirectMail2.0 New Patient Edition, increasing their exposure and their results!

The Results

77 calls

With the call tracking abilities of DirectMail2.0 New Patient Edition, the dentists could see that the postcards generated 77 calls to their practice. Many dental practices estimate that a new patient represents about $1,000 in revenue per year, so if all of those callers became patients, the campaign would generate $77,000 right away!