The Situation

Ellis Family Dentistry is a general practice located in Hopewell, Virginia. They wanted a better way to advertise to nearby residents and came to us for ideas.

The Solution

They decided to run a direct mail campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have on prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Ellis Family Dentistry’s postcard design included:

  • A headline that immediately communicates the benefits of choosing their practice
  • A 5 star review from a previous client, building credibility
  • An offer for a free whitening kit, a popular offer among dental marketing campaigns

Their mailing list helped contribute to their success. They mailed 12,000 postcards along carrier routes in 5 different zip codes around their business, ensuring each recipient was close enough to consider checking out their practice.

The Results

At least 10 new patients!

Ellis Family Dentistry gained at least 10 new patients from this last campaign!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental practices!

PostcardMania