The Situation

North Frisco Dental & Orthodontics offers general dentistry and orthodontic services in Frisco, TX, as well as the surrounding areas of Prosper, McKinney, Allen, and Plano. They were looking for a creative way to let locals know about their services, so they contacted PostcardMania for assistance.

The Solution

PostcardMania designers created a 6” x 8.5” postcard that included the following features:

  • 3 offers for a free cleaning, discounted teeth whitening, and buy one get one free dentures
  • A bright and friendly photo, showing off beautiful smiles
  • Unique benefits that include weekend and evening appointments and an affordable membership program

North Frisco Dental & Orthodontics used a consumer mailing list and targeted residents with an income of $70,000 a year or more who also lived in a 3-mile radius of the dental office. We mailed out 6,000 postcards in February of 2022.

The Results

They generated 15 responses and converted 8, making $16,000!

Fifteen people responded to the postcard and 8 of them became new patients! Each patient brings in about $2,000, so in total North Frisco Dental & Orthodontics made $16,000 in profit from just one mailing. Considering they spent $6,343 on this mailing and made over twice the amount, their ROI is an impressive 152%.

They have plans to mail more postcards in the future and are looking forward to achieving even greater results in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices.

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