The Situation

Freedom Dental of Fort Myers is a general dental office located in Fort Myers, Florida. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have on prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Freedom Dental of Fort Myers’s postcard included:

  • A veteran and first responder’s discount
  • Several money-saving offers
  • A featured picture of a smiling family that compliments the postcard’s headline

A huge reason for this campaign’s success were the filters on their mailing list. They used a resident occupant list, targeting all residents 2.09 miles from their practice’s location with a median household income of $75,000. This ensured that every recipient had the financial means to afford their services.

The Results

6 new patients from one mailing!
Digital Ad Network Ad Displays Clicks
Google 17,248 112
Facebook/Instagram 2,759 40

6 new patients from one mailing!  

So far, Freedom Dental of Fort Myers received 6 new patients from one mailing! They’re ready to bring in even more patients, so they doubled the quantity of cards for their new campaign. They’re super excited for future results!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental practices!

CSID: 38029