6,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
13
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
17,248
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
112
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
2,759
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
40
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Freedom Dental of Fort Myers is a general dental office located in Fort Myers, Florida. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Freedom Dental of Fort Myers’s postcard included:

  • A veteran and first responder’s discount
  • Several money-saving offers
  • A central of a smiling family that compliments the postcard’s headline

A huge reason for this campaign’s success were the filters on their mailing list. They used a resident occupant list, targeting all residents 2.09 miles from their practice’s location with a median household income of $75,000. This ensured that every recipient had the financial means to afford their services.

The Results

Tracked Calls
13
Number of Times Google Ad Displayed
17,248
Google Ad Clicks
112
Number of Times Facebook & Instagram Ad Displayed
2,759
Facebook & Instagram Ad Clicks
40

6 new patients from one mailing!  

So far, Freedom Dental of Fort Myers received 6 new patients from one mailing! They’re ready to bring in even more patients, so they doubled the quantity of cards for their new campaign. They’re super excited for future results!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental practices!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania