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The Situation

Las Olas Family Dental offers a wide variety of dental services in Fort Lauderdale, FL. They were looking for a way to bring in more clients interested in their services, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 6.25 x 8.5 postcard that included the following features:

  • An offer of unlimited implants for Medicare patients
  • A picture of the dental office, doctor and patient, which encourages trust with the prospect
  • A list of services on the back of the card
  • A sleek, modern, and clean design

Las Olas Family Dental mailed out 5,538 postcards via Every Door Direct Mail, which saved them money on postage. The postcards went out to residences in their local area based on zip codes they targeted.

The Results

They gained 6 new patients and made $6,000 in revenue!

They received 6 responses, converted all of them, and made $6,000 in revenue! Overall they spent $2,478 on this campaign, so their ROI amounts to 142%.

This was Las Olas Family Dental’s second direct mail marketing campaign with PostcardMania. Since then, they have ordered 6,000 more postcards and are looking forward to more future success.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dentists.

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