The postcard featured a black and white image of Dr. Fontenot and his family to establish a personal connection with their prospective patients. The headline, “Caring & Comfortable Dentistry for the Whole Family!”, stresses the benefits this practice offers patients. Then, at the bottom, the postcard features two enticing special offers to motivate prospective patients to call in.
Dr. Fontenot is a family dentist in Carencro, Louisiana, and he (along with almost every other dentist in America) wanted to bring in more patients. After all, more patients means more revenue for his practice! After he heard about postcard marketing’s track record of delivering great results for dentists, he called our marketing consultants to learn more…
Our marketing consultants walked him through the strategies that have been PROVEN to deliver the goods for our other dental industry clients, and he decided to go for it. He purchased a mailing list of 6,000 homes surrounding his dental office. He took the advice of our marketing consultants and hit the list 5 times, since repeated mailings are the best way to maximize the return you get from a marketing campaign.
Once the cards arrived, the calls started coming in. From the new leads his direct mail campaign generated, Dr. Fontenot brought in 81 new patients to his practice, which translated to $33,568 in revenue for Fontenot Family Dentistry!