The Situation

Tallahassee Dental Specialists is a successful dental office based in Tallahassee, Florida that specializes in prosthodontics care. This dental practice wanted to add new patients and revenue, so they contacted PostcardMania’s marketing services for further assistance.

The Solution

The marketing experts at PostcardMania helped Tallahassee Dental Specialists design a revenue-generating postcard that includes:

  • Clean copy and design, making the card easy to read.
  • A statement saying, “Get back to eating the foods you love!” in order to attract their ideal patient who may have dentures or terminal dentition.
  • A list of procedures the dental office performs, adding transparency to their services.
  • A discount for new patients using the postcard, creating more incentive for the recipient to respond.

They mailed 5,134 postcards to people who have purchased some sort of dental adhesive within the age range of 50+ and have an income of more than $70,000. The recipients are also residents who live within a 20-minute drive to the dental office.

The Results

They gained 7 new patients and generated $20,537 in revenue so far!

Tallahassee Dental Specialists received a huge response to their direct mail postcard campaign! They received 10 responses and converted 7 into new patients. This dental service has generated $20,537 through their marketing campaigns with PostcardMania. That’s a 238% return on investment!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental practices!

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