The Situation
Buffalo Park Dentistry is a family and cosmetic dental office in Evergreen, CO. They set out to increase their monthly patient numbers so they came to us for help with their marketing.
The Solution
Our marketing experts worked with Buffalo Park Dentistry to develop an integrated direct mail and digital marketing campaign which is called Everywhere Small Business. They targeted residents of Evergreen, CO in a radius around their business with postcards, as well as matching Google, Facebook and Instagram ads.
Their Everywhere Small Business campaign delivered results because:
- Their postcard used a light color scheme to give it a gentle feel. Their limited-time offer coupons created a sense of urgency to respond right away, and they used a 5 star testimonial to build credibility.
- Easy-to-find contact information makes the next steps to setting up an appointment a breeze.
With Buffalo Park Dentistry receiving this unique kind of exposure to their business from both mailings and digital ads, the influence of repetition was undeniable.
The Results
They had their busiest month to date!
They said business has been booming and July has been their busiest month yet! They just signed up for their next campaign!
Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices!