The Situation

Dr. Robin Cropper of Dentistry for Today is a family dentist in Lawrenceburg, KY who offers veneers, whitening, dental implants and Invisalign to create beautiful smiles for her patients. She called PostcardMania for help attracting new patients to her practice.

The Solution

Our marketing consultants helped Dr. Cropper create a results-generating postcard campaign that started with an effective postcard:

  • The headline, image and color scheme work together to quickly convey family dentistry
  • Trust elements, including a current patients testimonial and photos of the doctor and staff, help establish credibility
  • Two attractive offers that expire in 30 days entice prospects to call right away to make an appointment

The dentist sent the postcards out to a list of 6,000 consumers in zip codes surrounding her dental practice with annual incomes of $25k or more.

Dr. Cropper also signed up for DirectMail2.0 New Patient Edition to increase her exposure and improve her response.

DirectMail2.0 New Patient Edition helps dentists achieve the repetition that is vital in marketing by showing prospects in their service area their online ads at the same time their postcards go out in the mail. The program also provides mail tracking and call tracking so they can anticipate the spike in calls and then count and analyze them!

The Results

The postcards generated 45 unique calls

Through DirectMail2.0 New Patient Editions tracking capabilities, Dentistry for Today was able to see that the postcards generated 45 unique calls after just the first mailing! Many dentists estimate new patients bring in $1,000 per year, so if just half of those callers become patients, the first mailing of Dr. Croppers postcards will generate $22,000 in immediate revenue!

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