36,000

Cards
Mailed

Cards Mailed

The total number of cards this client mailed out over their entire campaign.
176

Tracked
Calls

Tracked Calls

The number of calls to the unique call tracking number on this client's postcard.
207,818

Google
Impressions

Google Impressions

The number of times this client's Google Ad was seen on the web.
788

Google
Clicks

Google Clicks

The number of times this client's Google Ad was clicked on.
2,150

FB/IG
Impressions

FB/IG Impressions

The number of times this client's Facebook & Instagram Ad was seen on the web.
24

FB/IG
Clicks

FB/IG Clicks

The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

This dentist wanted to spread word about their complete smile care services for the whole family and bring in more new patients. So, they called PostcardMania.

The Solution

Our marketing experts recommended using Everywhere Small Business to increase the exposure in their community. Everywhere Small Business combines a targeted direct mail marketing campaign with matching Google, Facebook, and Instagram ads for the perfect all-in-one dental marketing campaign!

Here’s why their campaign was successful:

  • A beautiful and colorful design
  • An image that shows a happy family and conveys a family-friendly message
  • A headline that clearly tells the recipient there is a new dentist in town
  • Multiple offers that are hard to resist

Laguna Dental purchased a mailing list of 12,000 residences within a 5-mile radius of their dental practice. Each recipient on these lists had adults and teens with an income of over 50K.

The Results

“176 phone calls !”

Tracked Calls
176
Number of Times Google Ad Displayed
207,818
Google Ad Clicks
788
Number of Times Facebook & Instagram Ad Displayed
2,150
Facebook & Instagram Ad Clicks
24

Using Everywhere Small Business, Laguna Dental was able to see that the online advertising on Facebook, Instagram, Google in combination with a direct mail campaign was able to generate 176 phone calls!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental practices.

Speak to a Marketing Consultant 1-800-628-1804
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