Dental Services Direct Mail Advertising Case Study: Providence Dental
Mailer Design The Situation
Providence Dental is a dental office located in Deltona, Florida. With a desire to increase their patients and bring in more revenue, they contacted PostcardMania’s marketing services to help them out.
The Solution
Design: A postcard marketing campaign that targets residents located in zip codes in the office’s area. The card includes:
- Professionally designed graphics, making the card easily readable and attractive to the eye.
- The name of the dentist on the card, giving it a more personal touch.
- A five-star review from a satisfied patient, giving credibility to the office’s services.
- A listing of prices for certain services and an offer of a 10% military discount.
Mailing List: They purchased a Resident/Occupant list and mailed to all residents in zip codes in their area.
The Results
They spent $4,781 with postage included, and so far, they have made $44,768. That’s an 836% ROI!
Providence Dental has received 62 new patients from the two cards they have sent out, and that doesn’t even include all the referrals that are currently coming in. They spent $4,781 with postage included, and so far, they have made $44,768. That’s an 836% ROI!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental services!