Copper Bend Family Dentistry provides general and cosmetic dentistry to patients of all ages in Belleville, IL. They called PostcardMania for help attracting new patients to their practice.
With the help of our experts, they created an effective, integrated marketing campaign that began with direct mail postcards.
Heres why the design worked:
The practice mailed the postcards to 5,000 households in their area with a median annual income of $50k four times to achieve maximum exposure.
With DirectMail2.0 New Patient Edition, prospects in their service area also saw online banner ads for Copper Bend Family Dental on websites all across the Google Network – literally millions of sites, including HGTV.com and CNN.com – over the course of their campaign. The ads were geo-targeted, so the practice was able to thoroughly saturate the area.
185 interested prospective patients!
With DirectMail2.0s tracking system, they could see that their online ad was shown more than 470,000 times to prospective patients in their targeted area, and 185 of those people clicked their ad to visit their website!