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The Situation

Copper Bend Family Dentistry provides general and cosmetic dentistry to patients of all ages in Belleville, IL. They called PostcardMania for help attracting new patients to their practice.

The Solution

With the help of our experts, they created an effective, integrated marketing campaign that began with direct mail postcards.

Heres why the design worked:

  • At one glance, recipients know this is a dental card thanks to the main image and blue, green and white color scheme
  • Six – SIX! – attractive offers give prospective patients incentive to make an appointment
  • Their address and phone number, along with a map on the back, make their office easy to locate
  • The card is easy to read thanks to a bold headline on the front and the sub headline and bulleted text on the back

The practice mailed the postcards to 5,000 households in their area with a median annual income of $50k four times to achieve maximum exposure.

With DirectMail2.0 New Patient Edition, prospects in their service area also saw online banner ads for Copper Bend Family Dental on websites all across the Google Network – literally millions of sites, including and – over the course of their campaign. The ads were geo-targeted, so the practice was able to thoroughly saturate the area.

The Results

185 interested prospective patients!

With DirectMail2.0s tracking system, they could see that their online ad was shown more than 470,000 times to prospective patients in their targeted area, and 185 of those people clicked their ad to visit their website!

CSID: 3672