The Situation
Clement Family Dentistry wanted to establish themselves as a well-known dentist in their community so they called PostcardMania for help creating an online dental marketing campaign.
The Solution
Our marketing experts suggested using our Everywhere Small Business integrated marketing service. This combines the efficiency of online advertising across both Google and Facebook with a matching postcard direct mail campaign.
Here’s why this dental postcard generated a huge result:
- Three great offers that entice the recipient to call
- A family dental philosophy that tells the reader who they really are
- An image of a beautiful, happy family
This dentist has been mailing their dental direct mail postcards consistently for six months. One huge factor in the success of this campaign was consistently mailing and purchasing a mailing list from PostcardMania. This list included all residents with an income of $40,000 or higher.
The Results
1,513 unique calls!
This family dentist said he knows that his campaign performs well and brings in plenty of leads!
In addition to 1,513 unique calls to their practice, their ads have also been displayed on Google 1,564,147 times and 919 people have clicked to their website to learn more. Clement Family Dentistry also had ads displayed on Facebook 118,462 times and 829 prospects have clicked on those!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other family dentists!