With 25 years of practice under his belt, Dr. James Schwartz is an established, trusted dentist in Charlotte, NC. But when he needed help with his marketing, he called PostcardMania.
Our marketing consultants prescribed a results-generating postcard campaign and DirectMail2.0 New Patient Edition for his practice, Carolina Dentistry @ the StateLine.
Heres why the postcard design was effective:
The dental practice purchased a res/occ (resident/occupant) mailing list of 24,000 records in specific zip codes. With a res/occ list, your postcard goes to every home on a postal carriers route, which saves them time and saves YOU money on postage!
With DirectMail2.0 New Patient edition, prospective patients in those same areas started to see Dr. Schwartzs online ads just as the postcards were delivered, providing the repetition of message thats so important in marketing!
For a dental practice, every new patient represents an average of $1,000 in revenue each year. Carolina Dentistry @ the StateLine got 93 new calls into their practice. If even half say, 45 of those callers became patients, they would generate $45,000 in income for Dr. Schwartz!