Dental Practice Direct Mail Case Study: Carolina Dentistry At The State Line

The Situation

With 25 years of practice under his belt, Dr. James Schwartz is an established, trusted dentist in Charlotte, NC. But when he needed help with his marketing, he called PostcardMania.

The Solution

Our marketing consultants prescribed a results-generating postcard campaign and DirectMail2.0 New Patient Edition for his practice, Carolina Dentistry @ the StateLine.

Heres why the postcard design was effective:

• The image and text on the front let recipients know right away its a dental postcard
• The photo of Dr. Schwartz helps build trust with prospective patients, which is super important in dental marketing
• Three valuable offers ($200 off any procedure over $800 is a great deal!) that expire within 30 days encourage prospects to make an appointment soon

The dental practice purchased a res/occ (resident/occupant) mailing list of 24,000 records in specific zip codes. With a res/occ list, your postcard goes to every home on a postal carriers route, which saves them time and saves YOU money on postage!

With DirectMail2.0 New Patient edition, prospective patients in those same areas started to see Dr. Schwartzs online ads just as the postcards were delivered, providing the repetition of message thats so important in marketing!

The Results

93 calls

For a dental practice, every new patient represents an average of $1,000 in revenue each year. Carolina Dentistry @ the StateLine got 93 new calls into their practice. If even half say, 45 of those callers became patients, they would generate $45,000 in income for Dr. Schwartz!