10000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
60
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
86016
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
548
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
23096
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
392
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Biddeford Family Dentistry is full-service practice located in Biddeford, ME. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.

The Solution

Our experienced marketing consultants recommended that an Everywhere Small Business Platinum campaign would help generate a significant amount of patients. This product takes the design of a hyper-targeted direct mail postcard campaign and creates matching digital ads, shown to the target audience on Google, Gmail, YouTube, Facebook and Instagram. You can see those ads above.

Biddeford Family Dentistry’s postcard design included:

  • A headline that immediately communicates the card’s message
  • Several money-saving offers
  • A bulleted list of the services offered

Because Biddeford Family Dentistry’s services are needed by most people, there wasn’t a need for a particularly refined mailing list. So, their mailing list was composed of resident-occupants around their business with a median income of $70,000 to ensure each recipient could afford their services.

The Results

Tracked Calls
60
Number of Times Google Ad Displayed
86016
Google Ad Clicks
548
Number of Times Facebook & Instagram Ad Displayed
23096
Facebook & Instagram Ad Clicks
392

30 responses and 4-5 new patients!

Biddeford Family Dentistry got over 30 responses! They’ve seen about 4-5 new patients so far and they all happened to be crown patients! These are pretty big cases, so they’re definitely happy with the results!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental practices!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania