The Situation

Biddeford Family Dentistry is full-service practice located in Biddeford, ME. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.

The Solution

Our experienced marketing consultants recommended that an Everywhere Small Business Platinum campaign would help generate a significant amount of patients. This product takes the design of a hyper-targeted direct mail postcard campaign and creates matching digital ads, shown to the target audience on Google, Gmail, YouTube, Facebook and Instagram. You can see those ads above.

Biddeford Family Dentistry’s postcard design included:

  • A headline that immediately communicates the card’s message
  • Several money-saving offers
  • A bulleted list of the services offered

Because Biddeford Family Dentistry’s services are needed by most people, there wasn’t a need for a particularly refined mailing list. So, their mailing list was composed of resident-occupants around their business with a median income of $70,000 to ensure each recipient could afford their services.

The Results

30 responses and 4-5 new patients!
Digital Ad Network Ad Displays Clicks
Google 86,016 548
Facebook/Instagram 23,096 392

30 responses and 4-5 new patients!

Biddeford Family Dentistry got over 30 responses! They’ve seen about 4-5 new patients so far and they all happened to be crown patients! These are pretty big cases, so they’re definitely happy with the results!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental practices!

PostcardMania