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The Situation

Little Smiles Pediatric Dentistry is a dental office located in Ashburn, VA. With a desire to bring in more revenue, they contacted PostcardMania’s marketing services to help them out.

Ashburn is a suburban town located in the Washington metropolitan area, approximately 30 miles northwest of the nation’s capital.


The Solution

Our design team has a trove of successful dental campaigns from which they can draw inspiration. Those designs largely emphasize photos of smiling people, an offer for something free and bright, attention-grabbing colors. This design plays to those key elements.

Providence Dental’s postcard design includes several key features, such as:

  • A headline that plays on parental instincts and entices the recipient to bring their child in to keep them healthy.
  • A list of their practices unique benefits (such as being open in the evening) showing that they offer things that their competition doesn’t.
  • A five-star review from a satisfied patient, giving credibility to the office’s services.
  • An offer for a free electric children’s toothbrush, giving this postcard’s message more value.

Because Little Smiles is a Pediatric Dental service, they needed to make sure they targeted nearby houses with children. So, they purchased a mailing list of households with younger children in order to make sure their child-centric marketing messages made it into the hands of their caring parents.

With this list, our experts targeted 3,000 nearby homes with children in the dental office’s community. A critical key to this campaign’s success is repetition – these homes were hit over 4 times each.

The Results

They spent $6,664 with postage included, and so far, they have made roughly $15,000. That’s a 125% ROI!

So far, they have made roughly $15,000!

Little Smiles Pediatric Dentistry has received 40 responses from this campaign – 37 of which came into the office with the postcard for services! They spent $6,664 with postage included, and so far, they have made roughly $15,000. That’s a 125% ROI!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental services!

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