World Lab used a textured beige background and green accents to create an engaging postcard design. They featured images of their 5 most popular dental restorations (dentures, crowns, bridges, etc.) on the front. They displayed the prices for each and offered a free iPad after the first $2,500 of lab work the dentist ordered. This design showed the quality of the lab’s work while also using enticing promotional benefits like the iPad to generate leads for their business.

The Situation

World Lab Chicago, Inc. makes killer dental restorations and they just wanted the dentists in their area to know about it. They looked into some marketing options to bring them more clients, and were intrigued by the possibilities of postcard marketing. They gave our marketing experts a call to find out how postcard marketing could grow their business.

The Solution

Our marketing staff put together a strategy that would generate leads for World Lab to turn into new clients. Their mailing lists target general dentists, because that is who needs the products they manufacture. They generally mail out about 1,000 postcards per month.

The Results

They average 4 or 5 responses from each mailing. They’ve been a PostcardMania customer since 2009 and have generated $50,000-$60,000 to date using postcards.

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