DENTAL LAB SERVICES CASE STUDY
Diamond Dental Lab
They made $100,000 in revenue!
Campaign Info
Gmail Ads
Revenue Generated
DENTAL LAB SERVICES CASE STUDY VIDEO
Diamond Dental Lab
The Situation
Diamond Dental Lab is a full-service dental laboratory in San Dimas, CA. They wanted to increase the number of their dental office clients, so they contacted PostcardMania for help marketing their services to dental offices.
The Solution
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- A QR code that when scanned goes to their website for more information
- A five-star review from a satisfied client
- A list of benefits of working with them
- An offer for a discount on Zirconia and 1-year warranty on all work
Diamond Dental Lab mailed 24,000 postcards to a business mailing list of dental offices and clinics within a 20-mile radius around 2 zip codes in the area. They mailed an average of 4,000 cards every few months.
They also ran coordinated digital ads on Google through an Everywhere Small Business marketing plan.
The Results
They made $100,000 in revenue!
As a result, Diamond Dental Lab received 10 responses and converted all of them. These new clients generated $100,000 in revenue. Since starting this direct mail campaign, she has earned an average of $500 every month.
Given that they invested $16,013 in this campaign, their return on investment amounts to 525%.
Since then, they have continued mailing postcards and have ordered another 10,000 cards.
