The Situation

Endo Direct, a leading dental lab based in Monroe, NJ, recognized the need to expand their client base and increase awareness about their cost-effective solutions. To achieve this goal, they sought the expertise of PostcardMania for a strategic direct mail advertising campaign.

The Solution

Endo Direct created a 6 x 8.5 postcard that featured the following elements:

  • A striking call-out offering 30-50% savings, enticing potential clients to explore their services
  • A strong call-to-action, encouraging recipients to take advantage of the opportunity
  • Clear and concise messaging highlighting Endo Direct’s commitment to providing quality dental services

Endo Direct mailed 5,000 postcards to their own lists of dentists.

The Results

They generated $11,500 for a 235% ROI!

The postcard marketing campaign had remarkable results for Endo Direct:

  • Received an overwhelming 160 responses from interested potential clients
  • Converted an impressive 80 of those responses into new customers
  • Generated a substantial $11,500 in revenue from the new business
  • With an investment of $3,428 for the campaign, they achieved an outstanding 235% return on investment (ROI)

Endo Direct’s successful postcard campaign not only attracted new clients but also reinforced the effectiveness of direct mail marketing in the dental services industry.

Get in touch with a marketing consultant to get started on your dental lab campaign and further expand your reach!

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