The Situation

Cosmo Dental Lab, located in La Crescenta, CA, offers products to dental offices throughout Orange County. They were looking for a way to bring in new clients interested in their products, so they came to PostcardMania for marketing help.

The Solution

PostcardMania designed a 4.25 x 6 postcard that included the following features:

  • An offer for discounted crowns
  • A list of benefits on the back of the card
  • A bold headline that gets the primary message across quickly to recipients

Cosmo Dental Lab mailed out 3,924 of these postcards to their own list of dental offices during the spring over the course of 2 months.

The Results

They generated 10 responses and $15,000 in revenue!

They heard back from 10 people and converted one of them, making $15,000 in revenue. Since they spent $3,428 on this particular mailing, their ROI amounts to 337%!

Cosmo Dental Lab has been a PostcardMania client since 2017, and they most recently ordered another 5,000 postcards. They are looking forward to more amazing results in the future!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental labs.

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