The postcard was designed to be bright and fun. They chose a color scheme that used variations of pink to give the postcard a vibrant look. They featured an image of smiling young girls wearing tutus to help parents visualize how adorable their child would look. The headline read, Give your child the gift of expression through dance! This showed parents that dance is not only fun, but also benefits their childs wellbeing as well by allowing them to express themselves creatively.
Mindys School of Dance called PostcardMania for dance studio marketing ideas, and after helping hundreds of other dance clients, we were happy to help!
Effective dance studio ads usually lean toward a very specific aesthetic generally appealing to school-aged children and their parents. With the assistance of our marketing consultants, Mindys dance school was able to create revenue-generating dance studio postcards announcing their open house.
Heres what made this dance class advertisement work:
A targeted mailing list is a huge component of successful marketing for dance studios. Mindys School of Dance sent their postcard to a list of 3,100 prospects with children ages 3 to 12.
We recommend sending out your dance studio postcards multiple times, but even with just one mailing, Mindys dance academy generated great results!
About 15 new students from just one dance class advertisement
After mailing just one batch of postcards announcing their open house, Mindys School of Dance signed up 30 new dancers. About half of those have stated that they received a postcard, they said. If youre wondering how to market a dance studio, just call PostcardMania!