Save Big with our St Patrick's Day Special! Chat, Call or Click Here for Details!

Mindy's School Of Dance

"30 new students from just one postcard mailing!"


Mindy's School Of Dance




Westover, WV 26501

Cards Mailed

Dance Studio Marketing Ideas

The Situation

Mindys School of Dance called PostcardMania for dance studio marketing ideas, and after helping hundreds of other dance clients, we were happy to help!

Plan Your Marketing Campaign. It's Free!

The Solution

Effective dance studio ads usually lean toward a very specific aesthetic generally appealing to school-aged children and their parents. With the assistance of our marketing consultants, Mindys dance school was able to create revenue-generating dance studio postcards announcing their open house.

Heres what made this dance class advertisement work:

  • The vibrant pink color scheme jumps out at prospects in the mail
  • A photo of girls in tutus tells recipients immediately what theyre offering
  • The headline is a BENEFIT, telling prospects what theyll get out of signing their child up for dance classes

A targeted mailing list is a huge component of successful marketing for dance studios. Mindys School of Dance sent their postcard to a list of 3,100 prospects with children ages 3 to 12.

We recommend sending out your dance studio postcards multiple times, but even with just one mailing, Mindys dance academy generated great results!

The Results

About 15 new students from just one dance class advertisement

After mailing just one batch of postcards announcing their open house, Mindys School of Dance signed up 30 new dancers. About half of those have stated that they received a postcard, they said. If youre wondering how to market a dance studio, just call PostcardMania!

Speak to a Marketing Consultant 1-800-628-1804