The postcard used soft, muted colors to give the card a smooth and elegant look. They chose to feature a picture of a young girl dancing on the left side to help prospects visualize their own daughter as a dancer. The headline read, Now Registering for Fall Dance Classes and they offered free registration to add a monetary incentive to the card as well.
When Limitless Dance opened in Columbia, MD, they needed dance studio advertising ideas to announce their presence and attract students. They called PostcardMania for help marketing their dance classes.
Our consultants suggested dance studio postcards to announce Limitless Dances grand opening. Heres what made the postcard effective:
Limitless Dance was able to maximize their marketing dollars by sending their dance academy advertisement only to their ideal prospects using a targeted mailing list. They sent their postcard to 2,500 homes close to their studio with children ages 2 to 7 present.
Our dance studio postcards generated $4,500 in revenue!
Limitless Dance generated 14 responses to their dance studio postcards with just one mailing! That translated into $1,200-$1,400 in revenue for the school further proof that direct mail postcards are an effective tool for marketing dance classes!