Headliners Dance Co.
Postcard Design The Situation
Located in Ashland, VA, a small town just north of Richmond, Headliners Dance Co offers ballet, tap, jazz, hip-hop and modern dance classes to children age 2 and up. They called PostcardMania for help bringing new students into their studio.
The Solution
Their marketing consultant helped the dance studio create an attention-getting postcard. Heres why it was effective:
- The pink-purple color scheme and picture of a young dancer tells prospects immediately its a DANCE advertisement (82% of our successful clients use similar colors and images!)
- A strong call to action encourages recipients to call or email right away
- The offer of a FREE class entices prospects to try them out risk-free
Instead of mailing out the postcards, Headliners Dance Co. used a local service to deliver them into the newspaper boxes of 8,475 nearby homes.
The Results
5 new students!
Five new families redeemed the free dance class coupon from Headliners postcard, generating $1,750 in revenue and those are just the ones who remembered to bring in the postcard! If those students re-enroll year after year, that revenue will keep growing!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dance studios!