Dance Studio Direct Mail Case Study: Headliners Dance Co.

The Situation

Located in Ashland, VA, a small town just north of Richmond, Headliners Dance Co offers ballet, tap, jazz, hip-hop and modern dance classes to children age 2 and up. They called PostcardMania for help bringing new students into their studio.

The Solution

Their marketing consultant helped the dance studio create an attention-getting postcard. Heres why it was effective:

• The pink-purple color scheme and picture of a young dancer tells prospects immediately its a DANCE advertisement (82% of our successful clients use similar colors and images!)
• A strong call to action encourages recipients to call or email right away
• The offer of a FREE class entices prospects to try them out risk-free

Instead of mailing out the postcards, Headliners Dance Co. used a local service to deliver them into the newspaper boxes of 8,475 nearby homes.

The Results

5 new students!

Five new families redeemed the free dance class coupon from Headliners postcard, generating $1,750 in revenue and those are just the ones who remembered to bring in the postcard! If those students re-enroll year after year, that revenue will keep growing!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dance studios!