Dance Xperience of Mt. Laurel, NJ, was looking to boost attendance in their summer dance classes. They called PostcardMania for help with marketing ideas.
Our experts recommended a revenue-generating direct mail postcard campaign for the dance academy. Heres what made it effective:
Dance Xperience purchased a mailing list of 4,000 prospects with an annual income over $75k and children ages 2-17. Targeting your dance studio advertising to your ideal prospects helps you avoid wasting marketing dollars reaching people who have no interest in what you offer!
Knowing that repetition is vital when marketing dance classes (or anything else!), Dance Xperience sent their postcards to their mailing list three times over three months.
46 new students and $3,450 profit!
By the end of summer, the dance school had acquired 46 new students, representing $75 each in profit a total of $3450 in profit just during the summer months! Any of those students who sign up for fall classes bring in another $250 in profit each!
Dance studio advertising is really effective when you target your ideal prospects and deliver your message repeatedly!