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The Situation

The Tradesmen LLC is a home renovations contractor located in Sunapee, NH. They were looking for a creative way to let homeowners with older homes know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail campaign that targeted homeowners in their area. Their postcard design featured pictures of their handy work, a shared feature in many home renovator campaigns.

The Tradesmen LLC’s postcard design included:

  • A glowing 5 star review from a previous client touching on their level of professionalism
  • An offer for a $250 discount off of any project the recipient decides to go with
  • Marketing copy that explains that they are capable of anything that the recipient wants

Because The Tradesmen LLC provides full-service construction repairs in a home, they needed to target homeowners and not renters; especially those with older, deteriorating homes. So, they used a mailing list of homeowners with old homes to laser target only the most qualified prospects for their service.

The Results

They spent $2,922.12 with postage included, and so far, they have made about $36,000. That’s a 1,132% ROI!

They generated $36,000 in income!

The Tradesmen LLC received about 5 responses. 2 jobs were created from those; one that generated $25,000 and the other $11,000! They spent $2,922.12 with postage included, resulting  in a 1,132% ROI!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other construction businesses!