The Tradesmen LLC is a home renovations contractor located in Sunapee, NH. They were looking for a creative way to let homeowners with older homes know about their services so they contacted PostcardMania for ideas.
They decided on a direct mail campaign that targeted homeowners in their area. Their postcard design featured pictures of their handy work, a shared feature in many home renovator campaigns.
The Tradesmen LLC’s postcard design included:
Because The Tradesmen LLC provides full-service construction repairs in a home, they needed to target homeowners and not renters; especially those with older, deteriorating homes. So, they used a mailing list of homeowners with old homes to laser target only the most qualified prospects for their service.
They spent $2,922.12 with postage included, and so far, they have made about $36,000. That’s a 1,132% ROI!
They generated $36,000 in income!
The Tradesmen LLC received about 5 responses. 2 jobs were created from those; one that generated $25,000 and the other $11,000! They spent $2,922.12 with postage included, resulting in a 1,132% ROI!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other construction businesses!