The Situation

FL Pro Builders, a construction company based in Orlando, FL, needed an effective way to reach potential clients and sell more of their services to more clients. They turned to PostcardMania for a targeted direct mail marketing campaign.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • A strong call to action to sell your lot and get above fair market value
  • A QR code for easy access to the offer
  • A strong call to action to call today!

FL Pro Builders mailed 13,000 postcards to landowners in the area.

The Results

They generated $159,000 in revenue!

As a result, they received 3 responses and converted all of them, generating $159,000 in revenue. With an investment of $12,297, their ROI comes to an impressive 1,193%. This successful campaign has encouraged FL Pro Builders to continue using direct mail marketing to expand their business.

Interested in doing a similar campaign for your business? Get connected with a marketing consultant who has experience creating campaigns for other construction companies!

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