The Situation

This small construction services provider, N-R-G Foam, wanted to become the leader in masonry insulation in the Phoenix metropolitan area and explode their revenue. They came to us to utilize our bulk mail and digital marketing integration to accomplish their business goals.

The Solution

Our marketing experts worked with them to create a direct mail and digital campaign that targeted houses that would need insulations.

Their integrated campaign delivered results because:

  • Big and easy-to-read text coupled with short sentences instantly informs the recipient the benefits of masonry foam installation and their various offers. The added pictures help with this connection since the postcard campaign targeted older houses not likely to have installation, and people living in these kinds of homes would recognize the similarities between where they live and the homes in the photos. Along with easy-to-find contact information, this postcard did wonders for N-R-G Foam.
  • Matching online ads through our Everywhere Small Business product (Google and Facebook) resulted in their brand being shown to a targeted area of people surrounding their business nearly 23,000 times total!
  • With N-R-G Foam’s target audience having numerous exposure to their business from both mailers and online ads, the influence of repetition is undeniable — they are now a household name within the Phoenix metropolitan area.

The Results

14 leads and $20,000 in revenue!!

So far from his first mailing, he has gotten 14 leads and 12 contracts, 10 jobs sold, and he has made $20,000!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other construction service providers!

CSID: 35406