K&J Curb Grinding

The Situation

K & J Curb Grinding works with Homeowners, Contractors, and Municipalities to provide all curb cutting and grinding services.  They called PostcardMania for help attracting new clients in their area.

The Solution

After speaking with our marketing experts, K &J Curb Grinding decided on a direct mail marketing campaign that would reach all of their ideal prospects.

Here’s why their postcard was successful:

• An offer for a FREE estimate
• Repeat mailing the SAME postcard design to each recipient to create consistency and familiarity
• Multiple Before and After photos that explains what this service can do for you

In addition, K& J Curb Grinding purchased two mailing list from PostcardMania to increase the success of their direct mail marketing campaign. They mailed their postcard to a list of all commercial, concrete and general contractors surrounding their curb grinding service within a 25-mile radius. The second list was also within a 25-mile radius and was compiled of daycares, churches, schools, colleges, hotels, property managers, and hospitals.

The Results

50 new clients and 30% increase in sales!

After sending out their postcard, K&J Curb Grinding received 50 new clients! This increased sales by a whopping 30%!  The success hinged on consistency and mailing their postcard to the correct clientele through their mailing lists.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other contractors!