The Situation
Piedmont EarthWorks is a land clearing and property clean-up business in High Point, NC. They needed to generate more clients and increase their annual revenue, so they contacted PostcardMania for marketing assistance.
The Solution
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- A positive five-star review from a happy customer
- An offer for 10% on a new service
- A strong headline that gets their message across clearly
- A QR code that once scanned goes straight to their website
- A list of key benefits on the back of the card
Piedmont EarthWorks mailed 6,000 postcards using a consumer mailing list that targeted homeowners on over 1 acre of property and making $150,000 in income or more in the surrounding area.
The Results
They generated $10,000 in revenue!
As a result, they received 15 responses and converted 1 of them. This new client brought in $10,000 in revenue. Currently, Piedmont EarthWorks has 4 more potential clients in the works, so there is a potential to generate even more revenue from this campaign. Their current return on investment is 57%, but if these 4 more customers are attained, they will achieve an ROI of 687%.