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The Situation

Piedmont EarthWorks is a land clearing and property clean-up business in High Point, NC. They needed to generate more clients and increase their annual revenue, so they contacted PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A positive five-star review from a happy customer
  • An offer for 10% on a new service
  • A strong headline that gets their message across clearly
  • A QR code that once scanned goes straight to their website
  • A list of key benefits on the back of the card

Piedmont EarthWorks mailed 6,000 postcards using a consumer mailing list that targeted homeowners on over 1 acre of property and making $150,000 in income or more in the surrounding area.

The Results

They generated $10,000 in revenue!

As a result, they received 15 responses and converted 1 of them. This new client brought in $10,000 in revenue. Currently, Piedmont EarthWorks has 4 more potential clients in the works, so there is a potential to generate even more revenue from this campaign. Their current return on investment is 57%, but if these 4 more customers are attained, they will achieve an ROI of 687%.

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