The Situation

Masterpiece Outdoorliving designs and builds luxury outdoor deck and living areas in Colorado. They wanted to increase their clientele, so they got in touch with PostcardMania’s marketing services to help them achieve their goal.

The Solution

PostcardMania helped them start a marketing campaign that combined professionally designed postcards and brochures with online follow-up ads on Google, Facebook, and Instagram using Everywhere Small Business product. The postcard includes:

  • Sleek design and copy so that the postcard stands out in the mail.
  • Photos of the contractors and the luxury homes they worked on, providing transparency about their construction business.
  • A complimentary masterpiece consultation, urging the reader to book now.
  • A testimonial from someone who used their services in order to incite trust in the reader.

They mailed a total of total of 157,362 postcards and brochures to homeowners with a home market value of more than $600,000.

The Results

Facebook & Instagram Ad Clicks
273

Masterpiece Outdoorliving had an awesome response to their direct mail and digital ad campaign! They tracked 75 calls and converted 10 into new jobs, which resulted in $2 million in revenue! This construction and remodeling business also received 5,000 clicks to their website from combined Google and Facebook ads using PostcardMania’s Everywhere Small Business product. Masterpiece Outdoorliving had a whopping 2,644% return on investment!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other construction and remodeling services!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania