Construction Direct Mail Advertising Case Study: Bay Area Manufactured Homes

The Situation

This factory-built homes construction company wanted to capitalize on California’s newly revised laws about backyard dwelling. They came to us to utilize our bulk mail campaigns in order get the word out.

The Solution

The Solution: Our marketing experts worked with Bay Area Manufactured Homes to develop a direct mail campaign that targeted land owners with large lots.

Their direct mail campaign delivered results because:

• Their postcard’s design is simple and straightforward, wasting no time letting the recipient know what their offer is
• The marketing copy on the back first informs the recipient about the specific California law state changes regarding backyard units, followed by the benefits of their services
• Easily locatable contact info make the next steps to scheduling a free site survey a breeze

The Results

3 conversions for $150,000!

They receive 8-10 inquiries from each mailing and about 3 of those inquiries convert to a sold factory built home. Each home sells for $50,000!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other construction companies!