Computers Direct Mail Advertising Case Study: Milc Group

The Situation

Milc Group is a management and technology development company located in San Luis Obispo, California that specializes in the dairy industry. To reconnect with previous customers and increase their overall revenue, Milc Group got in touch with PostcardMania’s marketing services to help them achieve their goals.

The Solution

Design: A postcard marketing campaign that targets previous customers of the business, specifically dairy farmers. The card includes:

• Professionally designed graphics and formatting, making the card accessible to the reader.
• Information on the specific services that Milc Group offers and how it can benefit the customer.
• Contact information that is simple and adapted for the digital age, allowing the potential customer to communicate with the company easily.
• An exclusive offer of free hardware for the first 50 customers, creating a sense of urgency and building more incentive for the reader to contact the company as soon as possible.

Mailing List: A provided list from previous customers of the business

The Results

They receive about 3 to 5 calls or submissions on their website per day and have a 50% to 70% conversion rate. Their monthly income from the campaign has been $3,000, and their yearly income from the campaign is predicted to be $36,000 so far!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other technology development companies!