5,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
30
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
8,107
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
68
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
5,347
Gmail Impressions
Gmail Impressions
The number of times this client's Gmail Ad was seen on the web.
55
Gmail Clicks
Gmail Clicks
The number of times this client's Gmail Ad was clicked on.
3,852
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
50
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Dearinger Cleaning LLC is a residential cleaning service located in Waynesville, Ohio.  They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Dearinger Cleaning LLC’s design included:

  • A headline that immediately communicates the card’s messag
  • A picture of a spotless kitchen
  • A 5 star review from a previous client

The biggest reason for this campaign was the specificity of their mailing list. They purchased a resident occupant list of residents in a 10 mile radius around their business with a median income of $75,000 and a median home market value of $250,000. These specs ensured that every recipient could afford their services and had a home worth taking professional care of.

The Results

Tracked Calls
30
Number of Times Google Ad Displayed
8,107
Google Ad Clicks
68
Number of Times Gmail Ad Displayed
5,347
Gmail Ad Clicks
55
Number of Times Facebook & Instagram Ad Displayed
3,852
Facebook & Instagram Ad Clicks
50

So much new business they need a new employee! 

While they didn’t track results, they reported the campaign was a MASSIVE success! Many customers called in saying they absolutely loved the card, and since starting the campaign the phone has been ringing off the hook. They have so much new business, in fact, that they’re looking to hire a new employee!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other cleaning businesses!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania