The Situation

Top Down Exterior Cleaning of Lakeland, FL wanted to take advantage of the upcoming holiday season to promote their exterior home cleaning services. They came to PostcardMania for help finding their target market and creating an effective postcard campaign.

The Solution

With the help of PostcardMania’s marketing gurus, Top Down Exterior Cleaning created a postcard that bring in more business during the holiday season. They also signed up for DirectMail2.0, which allowed them to see when their prospects would receive their postcards as well as track every single call generated by the postcards — even the ones they may have missed. And with DirectMail2.0, prospects who went to Top Down’s website were then shown an online follow-up ad after they left the site to keep holiday cleaning services top-of-mind with prospects. Here’s what made their postcard design effective:

  • Before and after images that showcase the difference their cleaning services can make
  • A discount that entices prospects to call right away with a 30-day expiration date
  • Bright green and blue colors that help the postcard stand out in the mail

Top Down purchased a mailing list of 1,250 highly targeted prospects from PostcardMania. First, they searched for single-family homeowners with an annual income of $125,000 or more within 30 miles of their business. From there, they narrowed their list to homes with a pool and a minimum of 3,000 square feet that were valued at $250,000 or more.

With such a targeted mailing list, they were able to reach prospects who would be interested and qualified to use their service. They sent their postcard to the list twice to increase their visibility — and their results!

The Results

Along with the two postcard mailings, Top Down Exterior’s online ad was shown to an incredible 127,111 prospects all over the web via Google’s ad network. This widespread exposure generated 423 clicks back to their website with 300 visitors actually staying on their website to learn about their company!

Interested in doing a similar campaign for your business? Give us a call and we will connect you with a Marketing Consultant who has experience creating successful marketing campaigns for other cleaning companies!

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