Cleaning Services Case Study Video

The Situation

Golden Rule Cleaning is a residential and commercial cleaning service located in Springfield, Illinois. They were looking for a better way to let businesses know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on direct mail marketing campaigns that focused on different prospective entities in their area. Their design featured their staff in action, a common theme among cleaning campaigns.

Golden Rule Cleaning’s postcard included:

  • A headline that immediately communicates the card’s message
  • A list of the services offered and their availability to clean
  • An offer for both residential and commercial prospects.

The biggest reason for this campaigns success was the consistency of their mailings. For an entire year, they sent out monthly blasts of 15,000 postcards. This consistency ensured that they became a cleaning stable in Springfield, for whatever you needed them for!

Their mailing lists were also a massive part in their campaigns success. They sent out mailings to both Every Door Direct Mail (EDDM) lists and a list of 4,300 local businesses. These mailing lists ensured they were reaching the full range of entities they could service, both people living at home and commercial businesses.

The Results

Nearly doubled yearly revenue!

Nearly doubled yearly revenue!  

Golden Rule Cleaning receives about 100 leads per week. About 57% of these become customers, and their average customer spends around $3,000 per year and and stays for around 2 years.

Last year, they ended the year hitting $581,000 in revenue. They reported that because of their postcard campaigns, they are hitting $1 MILLION this year!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other cleaning businesses!

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