The Situation

True Shine Window Washers is a cleaning services company located in Memphis, TN. Their services include pressure washing, window cleaning, and gutter cleaning. They were looking to increase their clients, so they reached out to PostcardMania for marketing help.

The Solution

True Shine Window Washers’ postcard had the following features:

  • A full-color design that featured a sleek and modern home
  • Two offers of $40 off any job and $20 off any outside job
  • A five-star review from a satisfied client
  • A list of benefits, including saving time, money, and frustration

They mailed a total of 9,258 postcards in batches between 2,200 and 6,700 cards to a consumer mailing list. They targeted single-family homeowners who own properties valued at $350,000 or more and make $200,000 or more in income annually. The postcards were mailed out weekly for four months.

True Shine Window Washers also launched an Everywhere Small Business campaign that included follow-up digital ads on Google. The Google ads made 1,560,132 impressions, and they were clicked on 17,029 times.

The Results

81 people responded, they converted 40 of them, and they generated $16,000 in revenue!
Digital Ad Network Ad Displays Clicks
Google 1,560,132 17,029

As a result, 81 people responded, they converted 40 of them, and they generated $16,000 in revenue!

Their ROI amounted to an impressive 217%, which means they made double the amount they spent on this direct mail campaign!

Since they launched this marketing campaign, they have mailed out another 53,523 postcards, and they are excited to achieve even bigger results in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home cleaning companies.

 

PostcardMania