The client was a kitchen exhaust and hood cleaning company based out of Castalia, North Carolina. They wanted a way to let local businesses know about their company and services, and entice them to schedule a free inspection. So, we worked with them to develop a campaign to make it happen.
After working with their marketing consultant, the client decided to go with a targeted postcard campaign. They purchased a mailing list with 3,000 records of businesses in North Carolina located in nearby ZIP codes. Then, they scheduled two mailings to go out to that list.
Here are the results from the campaign, in the clients own words: I am so pleased. In just one week I have gotten  accounts worth around $37,000. Thank you! Thank you! Total Campaign Cost: $813 Return on Investment: 4551%